3 Reasons Why an Impressive Website is Important for Your Business

Now that the days of phoning a business or searching on the Yellow Pages are almost over, having a quality website is one of the most vital aspects of a business. Your website will be the first impression that a consumer receives when conducting initial research. Did you know a judgment is made within three seconds of landing on your home page? Factors like design, flow, speed, and brand image make a critical impact on a customer, and having a website that stands out can be the difference in winning over customers.  

What is the criteria for a superior website? 

A poorly built website can do more harm than good for companies. People tend to have short attention spans, so if they cannot access your company easily online they will move on to the competitor! The key components for a quality website are:  

  • Aesthetics  

  • Content  

  • Functionality  

  • Usability  

  • Search Engine Optimization  

An impressive website will have all five of these components mastered. If a site is easily accessible through search engines, user-friendly, and aesthetically pleasing, a customer is much more likely to remain on the site and explore through different pages. Allowing customers to reach your customers at the stroke of a keyboard is an enormous advantage.  

Improve Your Brand’s Credibility and Sales  

A pleasing website establishes trust with your consumers. When a customer visits your company’s site and it is clean, crisp, and easy to navigate, that will instill certainty that your company has the means to produce quality products and/or services. If a customer cannot find your website, or has trouble navigating, this could directly lead to a loss of sale. 

A well designed website can also drastically increase sales. Consumers want convenience, so if you have an easy-to-use online system, it will make it that much simpler for customers to contact you, place orders, or show interest. Imagine gaining leads and sales without even working for it, simply because your website popped up on a Google search! 

Market Your Business Online 24/7  

Having a strong online presence is essential for digital marketing. There are a variety of different marketing strategies your company can use to promote your business online. Some of these strategies include content marketing, email list building, and Search Engine Optimization (SEO). 

Online marketing is so cost effective, if you are not utilizing your company’s website, you are virtually missing out on free continuous marketing. 

A website is the perfect platform to keep customers informed. A website can quickly update consumers about new information on your products and services. It also provides a method to deliver better customer service, and build an online community.  

Even after your business’ operating hours are long over, customers can still access your website for information.  This will help a wider market of customers reach your business.  The more accessible your business is, the better.  

Lasting Value  

Once you establish your website, it will continuously provide you with a Return on Investment for as long as it is running. While other advertisements and promotions fade away, your website will still be there providing content and information.  

It is crucial for a business to have a website for increased success. The simple truth is that these days everything is searched for online, and if you’re not putting your business out there then you are missing out on an entire market segment. You don’t have to be tech-savvy or hire an expensive programmer to set up your site, it can be done quickly and affordably. If you don’t have an optimized website, you are only hurting your business. It’s time to fix your site!  

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