Why Press Releases Should Be a Part of Your Marketing Mix

Most likely you've heard of press releases and how they're an integral part of any business' marketing plan. Perhaps you're not entirely familiar with how impactful they can be or perhaps you don't think they're worth the cost. No matter where you fall on the scale, one thing is certain...press releases work. So, what is a press release exactly? There's a common misconception that a press release is an ad; however, this isn't true! A press release is an announcement to the media about a newsworthy event that has happened with your company. Press releases are crafted with the intent for the media to publish the article as part of their news content.