Is Email Marketing Dead?
In the age of Social Media, Digital Marketing, SEM and SEO, our old friend Email Marketing sometimes gets a bad rap. “Email Marketing is Dead” is a term that I recently heard someone say in passing, and I couldn’t disagree more. Email is a powerful vehicle that gives us marketers a direct channel to the customer’s phone, laptop, and tablet 24 hours a day, seven days a week.
Your emails to your client base should be rich with exciting content like photos, videos, interesting articles and useful calls to action. A great email will entertain, excite an engage your customer. And don’t forget that email marketing is one of the most cost-effective tools that we have in our arsenal.
BENEFITS OF EMAIL MARKETING
Provides useful information to your clients that they will love
Have you noticed that emails from some companies seem intrusive, while other emails suck you into an experience of reading, shopping, or buying that you didn’t plan on having? Guess what, you want to do the second kind.
Stay connected
You don’t want to be forgotten, and email is one of the easiest ways to stay top-of-mind.
Cross-sell products or gain repeat business
The best source of new business is your current customers. Inform them of other products or services that you provide, or remind them that it’s time to repurchase something they have previously bought from you.
Encourage referrals
Turn your customers into your true fans by asking them to write reviews, share your content, or send their friends your way.
DOS AND DONTS
Start by inviting your customers, website visitors and social media followers to join your email list. This way, you are sure to be emailing people that are interested in what you have to offer. After all, what’s the use in bothering people that aren’t likely to buy from you?
DO
Do Email about useful, relevant content
Do Provide links for your readers to lean more
Do Provide a clear unsubscribe link
Do execute a carefully planned strategy
Proceed with caution! Although email is a powerful way to get positive results, it’s also easy to fall into some traps that will do the opposite. You want to be sure and respect your customers’ privacy and also their interests. Keep it relevant and keep it interesting, and you’ll keep them coming back for more!
DON’T
Don’t send emails with too much frequency
Don’t send a wall of text. Instead, make the content interesting with graphics, bullet points, and more.
Don’t send emails to people who haven’t subscribed. No spam!
The bottom line is that a carefully planned email strategy can keep your current customers coming back, and can also encourage them to refer new business to you. For help creating the perfect email strategy for your business, talk to us today!